The NHL "playoff beard" tradition has been a symbol of player and fan solidarity since 1980. Fans and players don't shave their beards until their team gets eliminated. But what about fans who can’t grow a beard?
We teamed up with Creator inventor Pablo Rochat to launch 'Playoff Beard in a Box', a product to bring the no-shave tradition to fans who can't grow beards to wear throughout the NHL playoffs.
After the product launch, we sent Beard in a Box to other beardless Creators to wear it throughout the playoff season.
Responsibilities: Concept Development, Creative Direction, Art Direction, Production