Throughout the years, I've had the privilege of creating bite-sized social content for brands. Here are a few favorites.
Discover/NHL Sponsorships
The NHL "playoff beard" tradition has been a symbol of player and fan solidarity since 1980. Fans and players don't shave until their team gets eliminated. Unfortunately, this has the 'beard-challenged' fans feeling left out.
We partnered with Creator inventor Pablo Rochat to launch 'Playoff Beard in a Box', a product to bring the no-shave tradition to fans who can't grow beards to wear throughout the NHL playoffs.
After the launch, we sent Beard in a Box to other beardless Creators who couldn't grow their own beards, to wear it throughout the playoff season.
Responsibilities: Concept Development, Art Direction, Design, Production
Meta/Facebook Groups
There's a Facebook Group dedicated to a 12-foot tall, Home Depot skeleton Halloween decoration. We found them, and quickly created a theme song to celebrate their community.
Roles and & Responsibilities: Concept Development, Art Direction, Design, Production
Meta/Facebook Groups
For Earth Day, we collaborated with Anthony-Farquhar-Smith, (Lead Animator for Wes Anderson's Fantastic Mr. Fox) to create tips on moving towards a more sustainable planet.
Roles + Responsibilities: Concept Development, Creative Direction, Art Direction, Design, Production