Throughout the years, I've led teams to create bite-sized social content for brands. Here are a few favorites.
Discover/NHL Sponsorships: Beard in a Box
The NHL "playoff beard" tradition has been a symbol of player and fan solidarity since 1980. Fans and players don't shave until their team gets eliminated. Unfortunately, this has the 'beard-challenged' fans feeling left out.
We partnered with Creator inventor Pablo Rochat to launch 'Playoff Beard in a Box', a product to bring the no-shave tradition to fans who can't grow beards to wear throughout the NHL playoffs.
After the launch, we sent Beard in a Box to other beardless Creators who couldn't grow their own beards, to wear it throughout the playoff season.
Responsibilities: Concept Development, Art Direction, Design, Production
Meta/Facebook Groups: 12-Foot Skeleton
There's a Facebook Group dedicated to a 12-foot tall, Home Depot skeleton Halloween decoration. We found them, and quickly created a theme song to celebrate their community.
Roles and & Responsibilities: Concept Development, Art Direction, Design, Production
Meta/Facebook Groups: Earth Day, Onwards
For Earth Day, we collaborated with Anthony-Farquhar-Smith, (Lead Animator for Wes Anderson's Fantastic Mr. Fox) to create tips on moving towards a more sustainable planet.
Roles + Responsibilities: Concept Development, Creative Direction, Art Direction, Design, Production
TikTok for Business: Made for TikTok - Talking Creative
Every brand, marketer, and agency creative wants to make great content on TikTok. That's why we created Made for TikTok - Talking Creative. We made an ongoing social series to inspire and educate marketers and agency creatives on how to make great branded content for the unique platform and its audience. It also introduces them to insights and solutions in a way that's actually entertaining.
Roles + Responsibilities: Concept Development, Creative Direction, Art Direction, Production